work.
about.
I think in parallels — between people and business, creativity and clarity, intuition and data. Every project I take on lives in that balance. It’s where strategy feels human and design drives measurable change.
I’m driven by questions like: How can technology amplify empathy? and How can design decisions influence growth? This mindset helps me move between crafting what users feel and building what organizations need.
Every touchpoint I craft is intentional always rooted in user needs, business goals, and the power of connection.






