About me
About me
Hi, I’m Zeel Shukla - a strategist and storyteller who blends design, research, and narrative to craft meaningful experiences.
I bring clarity and intention to every touchpoint, always with the user and business in mind to create impact that resonates and drives results.
Experience
Experience
New York City, NY
GreenGlam
Aug 2024 - Present
Lead UI/UX Designer
Conducted in-depth user interviews and journey mapping to define behavior patterns and unmet needs in the sustainable luxury market.
Led UX research for GreenGlam’s e-commerce platform to inform UI structure, resulting in improved navigation flow and reduced bounce rates.
Developed customer personas through insight synthesis to guide storytelling, brand positioning, and feature prioritization.
New York City, NY
GreenGlam
Aug 2024 - Present
Lead UI/UX Designer
Conducted in-depth user interviews and journey mapping to define behavior patterns and unmet needs in the sustainable luxury market.
Led UX research for GreenGlam’s e-commerce platform to inform UI structure, resulting in improved navigation flow and reduced bounce rates.
Developed customer personas through insight synthesis to guide storytelling, brand positioning, and feature prioritization.
New York City, NY
Smartivity STEM Toys
Jul 2024 – Aug 2024
Product Designer
Conducted user testing sessions and contextual observation with children aged 3–5 to identify cognitive, sensory, and developmental needs.
Synthesized research insights to inform product features, ensuring safety, intuitiveness, and age-appropriate learning.
Collaborated with cross-functional teams to localize the product for the U.S. market, incorporating cultural context and safety regulations.
New York City, NY
Smartivity STEM Toys
Jul 2024 – Aug 2024
Product Designer
Conducted user testing sessions and contextual observation with children aged 3–5 to identify cognitive, sensory, and developmental needs.
Synthesized research insights to inform product features, ensuring safety, intuitiveness, and age-appropriate learning.
Collaborated with cross-functional teams to localize the product for the U.S. market, incorporating cultural context and safety regulations.
New York City, NY
Housing Works Bookstore
Jan 2024 – May 2024
UX Researcher
Developed a multi-disciplinary digital strategy to streamline the donation experience, enhancing brand engagement and clarity.
Conducted UX research to uncover emotional disconnect between users and the donation journey; translated insights into strategic design touchpoints.
Designed and tested story-driven physical-digital interactions that increased donor engagement.
New York City, NY
Housing Works Bookstore
Jan 2024 – May 2024
UX Researcher
Developed a multi-disciplinary digital strategy to streamline the donation experience, enhancing brand engagement and clarity.
Conducted UX research to uncover emotional disconnect between users and the donation journey; translated insights into strategic design touchpoints.
Designed and tested story-driven physical-digital interactions that increased donor engagement.
Udaipur, India
Dharohar: Thirdspace
Jan 2023 – May 2023
Experience Designer
Used ethnographic methods and space usage analysis to uncover behavioral pain points in learning and communal environments.
Increased engagement by 70% through research-led redesign of interaction zones and spatial navigation elements.
Created wayfinding systems and spatial UX that addressed accessibility, cognitive load, and inclusivity
Udaipur, India
Dharohar: Thirdspace
Jan 2023 – May 2023
Experience Designer
Used ethnographic methods and space usage analysis to uncover behavioral pain points in learning and communal environments.
Increased engagement by 70% through research-led redesign of interaction zones and spatial navigation elements.
Created wayfinding systems and spatial UX that addressed accessibility, cognitive load, and inclusivity
Surat, India
OutoftheShed
May 2022 – Jul 2022
Product Designer
Led end-to-end user research and iterative design of a Disney-themed wooden carousel toy, contributing to a 20% sales increase.
Conducted play testing and feedback loops to refine interaction design and emotional resonance.
Integrated storytelling, material exploration, and parental feedback into a holistic product experience.
Surat, India
OutoftheShed
May 2022 – Jul 2022
Product Designer
Led end-to-end user research and iterative design of a Disney-themed wooden carousel toy, contributing to a 20% sales increase.
Conducted play testing and feedback loops to refine interaction design and emotional resonance.
Integrated storytelling, material exploration, and parental feedback into a holistic product experience.
Education
Education
New York City, NY
2023 – 2025
Parsons School of Design
Masters of Science in Strategic Design and Management
Focused on systems thinking, sustainable business innovation, and human-centered strategy to bridge the gap between design, business, and social impact.
New York City, NY
2023 – 2025
Parsons School of Design
Masters of Science in Strategic Design and Management
Focused on systems thinking, sustainable business innovation, and human-centered strategy to bridge the gap between design, business, and social impact.
Ahmedabad, IND
2019-2023
Institue of design, Nirma University
Bachelor of Industrial Design
Emphasized hands-on research, user-centered design, and UI/UX development through physical and digital product exploration.
Ahmedabad, IND
2019-2023
Institue of design, Nirma University
Bachelor of Industrial Design
Emphasized hands-on research, user-centered design, and UI/UX development through physical and digital product exploration.
