What Is “What If”?
What If is my monthly practice of exploring one problem that stays on my mind. Each idea begins with a personal frustration or a discomfort noticed in the lives of people around me, giving me a reason to stay informed, experiment with new tools, and develop a possible solution.
There is no fixed theme connecting the projects. The only common thread is curiosity: What if this everyday experience could work differently?
Month : September
Designing for the Decision Before You Pay
Designed to support real-world discovery rather than endless scrolling, Hey Beans helps people find a place, save it, and go experience it.
Month : March
Emotional Design in a World Where Everything Is Instant
Soundscape is an interactive ambient sound experience that helps users create personalized atmospheres by layering sounds like rain, wind, and ocean waves. Instead of choosing a single track, users can shape their own environment based on how they want a moment to feel.
Designed as an exploration of emotional design, Soundscape turns listening into a more intentional experience and encourages people to pause, reconnect with their senses, and create a small moment of calm in an otherwise fast-moving digital world.
Month : June
Designing for Discovery Without Disturbing the Algorithm
Hey Beans is a coffee discovery app that helps users find cafés by city, mood, and experience without relying on social media algorithms. It brings scattered recommendations, saved posts, screenshots, and notes into one organized place where users can explore and save cafés intentionally.
Designed to support real-world discovery rather than endless scrolling, Hey Beans helps people find a place, save it, and go experience it.
PROBLEM I SOLVED
THIS WEEK
What if discovering coffee felt less like chasing Instagram trends and more like receiving a thoughtful signal for places actually worth visiting? What if every new café, seasonal drink, hidden roaster, or historic coffee house could find you based on your taste, mood, and reason to explore?